About 88% of shoppers won’t return to a website after a bad experience. In fact, 70% of businesses online fail because of bad usability. Unfortunately, only 55% of companies think to perform user experience (UX) design testing.
Not many business owners realize the digital user experience can impact their success and ROI.
Why should you start prioritizing the user experience as part of your website development? Read on to find out!
After reviewing this guide, you can determine if it’s time to update your own UX design.
Improve the Customer Experience
Remember, nearly 90% of consumers won’t return to a website after a bad experience. Many consumers also tell friends and family members about bad online experiences. Word could get around, impacting your brand’s reputation.
Positive UX in website development, on the other hand, increases customer satisfaction.
When your customers are happy, they’re likely to buy more. They might tell others about their experience with your business, too. Then, you can start leveraging word-of-mouth marketing to reach new customers online.
Improving the UX on your website can also affect how your company interacts with customers.
For example, consumers can use a chatbot to interact with your brand online. A chatbot can provide consumers with immediate access to the help they need. If the customer needs additional help, the chatbot can refer them to a sales associate.
Improving your customer service will show customers you care about their experience. Meanwhile, improving customer satisfaction could help you generate repeat business in the future. You can turn one-time buyers into long-time, loyal customers to generate more sales.
At the same time, you’ll begin standing apart from competitors who are currently neglecting their customers online.
Inform Your Marketing Strategy
Companies are spending more time and energy on digital marketing without considering how website development can impede their goals.
If a website is slow or difficult to explore, visitors might leave without looking at additional pages. Each time someone leaves your website, your dwell times will drop and bounce rates will rise. High bounce rates can hurt search engine rankings.
Lower search engine rankings could make it more difficult for future customers to find your business online.
Prioritizing the user experience, on the other hand, can help you think like your customers do. You can adjust your website so it’s personalized with your customers in mind. Improving their online experience will strengthen your digital marketing strategies.
For example, you can improve the forms on your website for quick completion. If a form is long and difficult to complete on mobile devices, the consumer might give up.
You can also keep intrusive elements like pop-ups from frustrating visitors into leaving. Instead, you can design your website to improve the customer’s online journey. Hassle-free, time-saving experiences can encourage them to shop or convert.
Boost SEO Rankings
Search engine optimization (SEO) can help your website’s unique content rank higher on Google search engine result pages. Higher rankings can help you generate:
- Brand visibility
- Website traffic
- Brand trust and loyalty
- Credibility
- Leads, sales, and other conversions
- A better ROI
Without SEO, however, you might not have a strong enough online presence to attract new customers.
Google looks at your website before determining your search engine rankings. It considers its Core Web Vitals to determine if you’re offering a positive user experience. If you aren’t, Google might drop your search engine rankings.
Your competitors will begin appearing in front of your would-be customers instead.
Updating your website development to improve the digital user experience can help strengthen your SEO rankings. Ranking at the top of search result pages will help more customers find your brand first. Then, you can attract them to your website before turning those visitors into paying customers.
As you continue generating more website traffic, your SEO rankings will continue to rise.
Improve PPC Campaigns
Pay-per-click (PPC) advertising is another effective digital marketing strategy you can use to appear in front of ideal customers online. Google Ads reviews your landing page experience to determine your ad quality scores. Your quality score can impact your cost-per-click (CPC).
A higher CPC can make PPC advertising more costly than its worth. You could blow through your advertising budget sooner than expected.
As part of your quality score, Google looks at your landing page experience. Focusing on UX design can help you create more effective landing pages. Creating stronger landing pages can help reduce your CPC, benefiting your advertising ROI.
Improving your landing pages can help you generate more conversions, improving your conversion rate and cost-per-acquisition, too.
Generate More Conversions
If consumers have a negative experience on your website, they’ll leave without converting on the page. Remember, even a complicated form could cost you potential customers.
You can start generating more conversions after improving your website’s user experience. Visitors will have an easier time finding the information they need. Then, they can make an informed decision about your business before converting.
Every industry can benefit from UX design. For example, better dental website development could help you book more consultation appointments.
Drive Customer Loyalty
Providing a positive user experience could encourage one-time customers to return in the future. Remember, they might tell friends and family about their positive experience, too. You could begin generating loyal customers, leading to long-term customer retention.
Generating brand trust and loyalty can help you generate repeat sales from the same group of customers. You won’t have to spend as much time and money on fresh acquisitions.
Instead, you can improve your ROI to experience long-term growth.
Prioritize Your Digital User Experience Today
Don’t let a lackluster website hurt your business. Instead, prioritize the digital user experience this year. Improving your website can benefit your digital marketing strategy, helping you appeal to new customers.
It can also help you retain customers, boosting your ROI for lasting growth.
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