SEO Anchor Text: What Is It, and Why Does It Matter?

With so many components to SEO, it can be tricky to pin them all down. Read on to learn more about anchor text and why it’s pivotal for ranking.

Keyword(s): seo anchor text

Anchor Text: this checker


SEO has become one of the most popular ways for websites of all sizes to get more traffic. It makes even more sense now that 68% of all online experiences start with the search engine. However, there is a lot to consider when creating an SEO strategy.

One element of that strategy that people overlook is anchor text. The good news is that it doesn’t take much to learn.

If you’re wondering why SEO anchor text is critical for your SEO strategy, this post will help. Keep reading to learn what is an anchor text and a few anchor text tips that will help you optimize your SEO strategy.

What Is Anchor Text SEO?

An anchor text is the words you use to create a link to another web page. In technical terms, it’s the href tag in an HTML link attribute. The text inside the tag is the anchor text and what shows to the user when it appears as a link on your website.

Anchor text is essential because it gives Google context about the type of content a page contains on the other side of a link. It can help you rank for those search terms. Google sees that anchor text as an indication of what that content is and will weigh those terms higher when considering the keywords to rank a web page for.

How Can You Optimize Anchor Text?

Now that you know what is anchor text, the question is, how can you make the most of it? Check out the tips below to learn how to incorporate anchor text into your strategy.

Don’t Stick With Keywords

It’s tempting to send nothing but exact match keywords to a web page. It’s the term that gets the most volume, so you want to increase your chance of ranking for that term by sending a lot of signals using it as anchor text.

However, doing this can backfire. It also makes sense to use your web page URL and generic words telling someone to click a link as anchor text. This diversity will help you not overoptimize for a term and may improve your chance of ranking.

Use Secondary Keywords

Just like you don’t want only to use your primary keyword as anchor text, you also want to branch out to other keywords useful for a page. These secondary keywords are also terms you’ll rank for on Google. They’re terms that relate to your page and inform someone about what they’ll read.

You can find the secondary terms you rank for by checking your search rankings. Include them in your anchor text to improve your chances of ranking for more than one term. The more relevant terms you can add to your anchor text profile, the better.

You can also use this checker to see your current anchor texts to figure out if you’re using a specific one too much.

Don’t Ignore SEO Anchor Text

A lot goes into an SEO strategy, so it’s easy to miss a few key details. SEO anchor text is something that many people overlook. While it won’t completely kill your chance of ranking, it can significantly improve your chance.

Luckily, you now know what is an anchor text SEO, so you have what you need to do things right. Remember the tips above to make anchor text a vital part of your SEO strategy.

Check out the blog to discover more SEO tips that will help you improve your Google ranking.

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