Did you know that each year eCommerce shipments bring in roughly $3,887.6 billion worth of revenue? This statistic shows that the market for online business sales is alive and well.
Unfortunately, this isn’t true for every business. If you’ve struggled with this aspect of your business, you’ve likely been researching how to increase online sales. If so, you’re in the right place.
In this guide, we’ll be going over four quick tips for bringing in more potential customers and clients to your website. Let’s take a closer look!
1. Don’t Use One Marketing Channel
Odds are you’re marketing your eCommerce platform on at least one channel.
However, if you’re serious about increasing online leads, you need to be engaging across multiple channels. For example, you might try marketing using the following channels:
- Social media posts
- SMS texts
- Social media advertising
- SEO
- Pay-per-click ads
Engaging on these channels ensures that you’re constantly bringing in new customers to your small business website.
2. Provide Free Shipping
These days many online customers expect shipping to be free. This is thanks to massive companies like Amazon. All too often, a customer will get to the end of their online shopping experience only to abandon their cart because of shipping costs.
You can prevent this by offering to pay for the shipping on orders over a certain amount of money. This will not only encourage people to complete their transactions but also buy more stuff to get free shipping.
3. Website Tracking
A website visitor tracking tool is important for increasing website leads for two reasons. First, it helps you learn who is visiting your website. This information can reveal important marketing insights.
For example, you might learn that your average visitors live in a certain area. From there, you can target that demographic more accurately.
Second, website trackers can reveal weak spots in your website.
If you find that visitors are leaving your site on a certain page, it’s worth investigating why. It’s possible that an error or glitch is forcing them to leave early before they complete a transaction.
4. Target Your Local Customers
Just because you’re an online business doesn’t mean you should be ignoring your local customers.
Use SEO to target searchers wherever your physical store is located. That way, you can supplement online sales with in-person ones as well.
Appreciate Learning How to Increase Online Sales? Keep Exploring
We hope this article helped you learn how to increase online sales. As you can see, there are two areas you can focus on for online sales. You can either hone in on targeted marketing efforts.
Or, you can improve the optimization of your website. If you want to see the best results, we recommend doing both of these things.
Want more business and marketing content like this? Keep reading our website to find dozens of similar articles on similar subjects.