Did you know that, as of 2021, there were almost two billion websites in existence? With hundreds of thousands of new sites popping up every day, it is more important than ever that yours stands out.
Have you ever wondered how to bring new clients to your site so that you can expand your business? Here are some great techniques to boost traffic and increase your revenue today.
Use Search Engine Optimization
Search engine optimization, or SEO, involves using specific keywords to raise your position in search engine rankings. For instance, if you use a certain keyword in your site content, your website will appear near the top of the results list.
One of the biggest benefits of SEO is that it is an organic way to increase web traffic. In addition, you can write blog posts on a regular basis featuring keywords that will feature in search engine rankings.
If you want to take it a step further, you can exchange guest posts with other sites. This is a great way to cross-promote products and services and attract even more site visitors.
Identify Your Target Market
When you cater to your target market, you can avoid wasting time and money on content that will not resonate with customers. If you do not know your target market, consider some of the following factors:
- age
- income
- gender
- location
- ethnicity
Sometimes you may be unsure of your target market. Look at your customers or talk to people you know to see if they are interested in your product.
Once you find your target market, you can tailor your marketing strategy. For instance, you will know which types of social media to invest in or which marketing tactics work best.
Link It to Social Media
Social media has grown from a fun way to socialize with friends to a cornerstone of internet marketing. Not only can you post your site on social media, but you can pay to advertise to people more likely to visit it.
Depending on your target market, you can determine which social media platforms are worth your time and marketing budget. For example, an older audience may use Facebook more, while younger users will probably be on TikTok and Instagram.
Many social media sites also have advertising campaign features. You can see how much you spend per click on ads, determine which ads get the most views, and adjust your strategy accordingly.
Make sure that you also have links to your social media pages on your website. You can include widgets and icons on every page so visitors can easily access your social media profiles.
Update Your Site Regularly
With the internet growing exponentially, websites have more features than ever before. Keep all of the information on your site updated so that customers can contact you and view your services.
A good rule of thumb is to look at your website every few months and see what needs to be changed. If you make a big transition in your business, such as a change of location or company name, update your website immediately so potential clients do not get confused.
If you use a website hosting service that has templates, check out new features to see if they will improve your website as well.
Evaluate Your Marketing Tactics
If you have a marketing team, you should meet with them on a regular basis. Analyze your current marketing strategy and how much web traffic it brings in.
Check out your marketing spend versus how much benefit you get out of it. This will help you to narrow down the tools that benefit you, versus ones that you may want to get rid of in the future.
Make It Mobile-Friendly
With more and more people using mobile devices, it is vital that your site functions on a cell phone or tablet. Customers should have the same experience and be able to navigate it as easily as they can on a computer.
When designing your site, test it on a variety of mobile devices. Make sure that you can access all of the links and vital information, and that it has a streamlined appearance.
Use Images and Video
Nothing brings your site to the next level like graphics that stand out. Images and videos can cut the eye away from large blocks of text and break up monotonous website pages.
Incorporate professional photos that make your site look streamlined. You should space them out so they do not overpower the website.
Videos are a great way to inform people of product features, tutorials, and information about your company. You can put the videos directly on your site or embed videos from sites such as YouTube.
Hire a Professional Designer
If you have room in your marketing budget, it may be in your best interest to hire a website designer. These people are trained to give your website the best look possible and to make it user-friendly as well.
You can either hire a designer on a freelance basis or create a position for them in-house. This depends on the size of your company or how often you need to update your website.
Evaluate how much time you spend working on your site by yourself and see if your time could be used in a better way. It may be worth it to spend the extra money on a professional who can push through updates quickly.
Use These Marketing Tips for New Clients
If you want to draw in new clients to your website, you should definitely evaluate your marketing tactics. With these methods, you will have more customers looking at your site in no time.
Want to learn more about how you can build the best marketing strategy to increase your brand? Take a look at our site for more tips and tricks to bring your business to the next level.